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Artis Gordon earned his Bachelor of Arts
degree in Mass Communications and a
Masters of Science in Sports Leadership
and Management from Virginia Commonwealth
University. Prior to graduate studies, he
worked for two years at the Richmond
Times-Dispatch, then spent two years in
Philadelphia where he coordinated
marketing and philanthropy for the
personal management firm CrossOver
Promotions, Inc. The most notable client
of CrossOver Promotions Inc. is Allen
Iverson of the Denver Nuggets.
Artis has been involved in the areas of
marketing, event planning for professional
athletes, and the altruistic work of
non-profit organizations. He annually
serves as Marketing Coordinator for the
Allen Iverson Celebrity Summer Classic, a
series of summer events sponsored by
Reebok and CrossOver Promotions benefiting
local Boys & Girls Clubs of America and
collegiate scholarships for athletes from
the Hampton Roads areas. He has
coordinated events in Philadelphia,
Washington, DC, Houston and Hampton Roads,
VA. The Allen Iverson Celebrity Softball
Game has averaged about 8,500 + spectators
each year at Prince George's Stadium in
Bowie, MD (Home of the Bowie Baysox). He
has also coordinated special events at the
NBA All-Star Weekend (2001-2006), as well
as, serving annually on the event staff at
former NBA center Alonzo Mourning's
charity weekend, (Zo's Summer Groove) in
Miami, FL.
Artis is also a part of the development
team of the Phi-Eta Group, a Virginia
based service organization that
specializes in youth educational
enhancement. The programs implemented by
the Phi-Eta Group provide guidance in
managing life skills, performance in the
classroom, and techniques closing cultural
competency gaps in society.
Currently, Artis serves as Club
Manager/Membership Director for Anytime
Fitness in the West End of Richmond, where
he manages sales, marketing, programming
and facility.
"Organization
doesn't really accomplish anything. Plans
don't accomplish anything, either.
Theories of management don't much matter.
Endeavors succeed or fail because of the
people involved. Only by attracting the
best people will you accomplish great
deeds."
-- Colin Powell |
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2007 Triple Threat Hoops. All Rights Reserved. | |
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